GET KALAHARI'D AWAY

Kalahari Resorts & Conventions is an African-inspired indoor waterpark resort that was first opened in Wisconsin Dells in 2000, and then later opened its other locations including Sandusky, OH; Pocono Mountains, PA; and Round Rock, TX. As a designer at Morning Walk, I had the opportunity to create a series of digital assets for their campaign — reminding people to get “Kalahari’d” away and book their stay.

Role & Team

Graphic Designer at Morning Walk USA (Agency)

The Challenge

Raise brand awareness for Kalahari Resorts and drive bookings through campaigns with a new visual energy to the brand.

Results

The campaign kept the energy going. Kalahari Resorts became USA Today’s Best Indoor Waterpark and water slide... twice.

Get Kalahari'd Away | King of Kalahari — Video Produced by Morning Walk

Digital Banners

A collection of dynamic, immersive banner ads showcasing what Kalahari Resorts is all about. It features multiple elements including animation, video, and live booking availability.

OOH

Designed for Kalahari Resorts’ Pennsylvania location with the Pocono Mountains Visitors Bureau.

Stickers

A series of animated GIFs that can be used in various social media platforms including Instagram. Featuring the elements and characters of Kalahari Resorts. You can view more of these on their GIPHY page.

Email

A series of emails created for Kalahari Resorts’ newsletter subscribers, keeping them informed on the best deals and upcoming events.

Social Media

These social ads are designed in various sizes for multiple platforms both animated and static.

Congratulations!

You Made it!


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